Innovation is a holistic process but learnings from real context tell us that especially business issues in innovation context need more emphasis. Business is about delivering innovation results and that is typically a major bottleneck.
From method and process perspective I have found out that current lean start up and business model dominant practises are in most cases not directly fit for middle sized context (companies and business units). In the following some observations from Finnish perspective.
Middle sized don´t have as much effective time for new business development as corporations or even start ups. The time people in these companies have especially during business hours for development purposes is very limited.
Combined with limited contact network of these companies it means that a typical “talk to dozens of customers” is often out of the question. Especially in b-to-b context and with bigger companies as customers a very iterative process is out of reach of middle sized at least in the beginning.
So what is done needs to be relevant in practical sense, holistic and provide a strong realistic experience. For these purposes I have developed new approaches. Businezation is to create a business core which is closer to real business than a business model.
Smart middle sized are able to use business modelling as part of the process. What makes the use different from textbook use is that it is first used to unlearn current typically “hidden” business model of their own. As the idea behind a business model is understood it is seldom an unsurmountable task to cope with new models.
There is always a tradeoff as changes are made to any process and probably some innovativeness is lost as not so many unique model combinations are found. Business modelling takes place only in a constrained sense due to limitations that middle sized have in new business implementation.
On the other hand many middle sized people are experienced and passionate and have incubated new possibilities even for years but there has not been possibilities for them to experiment their vision businesswise and in real contexts.
Collaboration of middle sized companies within new business area in a modern sense has not yet drawn much attention. I have written a LinkedIn article Collapreneurship – collaboration entrepreneur way where I introduced a new approach to middle sized companies collaboration. It should be more entrepreunially than administratively tuned.
There is a lot of untapped potential among middle sized companies and business units!