- the practice is used to ensure that buying/purchasing in development gets proper emphasis
Hired by Customer
- this practice helps you to unlearn old customer need perceptions the aim being new value proposition
- the practice leads to a more more transparent validation in business change development
- this practice emphases that market influencers should be part of the development process early on
- the practice leads to more balanced customer development in case of organizational customers
- the practice gives emphasis to user issues in business change development
In a Change Up project also other practices can be applied that advance business change and respective development.