The roots of new business development go back to key learnings that have radically changed the field. (Lean Start Up, Business Modelling, Design Thinking etc.) They have brought with them new development principles and practices.
Middle size companies define a specific context for new business development with unique characteristics. Related capabilities express capacity, materials, and expertise needed to perform new business development
Middle Sized Company Approach
In middle sized company context it is seldom possible to simply set up an organizationally separate and permanent new business function like corporations can or like every start up company naturally is.
New business function needs to be tailored based on needs and targets of the company. JaMaSer approach is based on new business activities. That offers a flexible way to gradually raise your company´s capabilities in new business development from simple and quick to more demanding ones.