In SME world new business development methods need to be practical and straightforward to lead development towards new business implementation. JaMaSer has done development work in this area to take into consideration SME context.
Capability to use business models is a must even in a modern SME context. JaMaSer offers support as business model based development is implemented in a company.
Business as a Game
Business as a Game (BasaG) is a unique approach by JaMaSer. it is a“less talk more action” type of an approach. It is based on an assumption of business as a reality game. Emphasis is on activities in real contexts. BasaG opens up a whole new approach to new business development where especially the integration to implementation is emphasized.
Businezation is hybrid of the two previously presented approaches. In it business modelling is combined with business as a game approach. Outcome of a businezation is a business core which is a combination of a new business model and of a behavioral side of a new business. Business core is closer to actual business implementation than what a business model typically is and the respective process leads better to implementation phase.
JaMaSer has also worked to develope methods and processes to specific contexts like to support collaboration aspirations and how to get better understanding of big customers.