If your strategy is only to react, your competitors will make you run back and forth and you will get tired and exhausted. New business activities help you to be proactive and get better control of new business game.
Ideas, information, resources and technologies spread around the globe ever faster. To be successful it is more and more important to focus on how new business is created.
When your purpose is to create new business, strategy first followed by a business plan does not bring success. New business actvities are a missing link between strategy and a business plan.
In innovation context perspective swiftly changes from a far away opportunity to a next one. New business activities are needed to close innovation to business.
If your target is to make your customers to create new business with your offering how can you support that if your own new business creation activities are not on a high level.
Incremental and new business development differ significantly. New business activities can be applied also in everyday business development but they are necessary in new business creation.
Traditional product and service development cannot properly handle opportunities that require business level changes. New business activities are a specialized set of operations for business level work.
Lean Start Up is a valid approach in single business cases but not intended to deal with business constellations. New business activities offer support for business creation in multi-business cases.
Day to day business collaboration and new business aimed collaboration have different kinds of requirements. New business activities support collaboration to create new businesses.