If your strategy is only to react, your competitors will make you run back and forth and you will get tired and exhausted. Next business development help you to be proactive and get better control of new business game.
Ideas, information, resources and technologies spread around the globe ever faster. To be successful it is more and more important to focus on how next business is created.
When your purpose is to create next business, strategy first followed by a business plan does not bring success. Next business activities are a missing link between strategy and a business plan.
In innovation context perspective swiftly changes from a far away opportunity to a next one. Next business activities are needed to close innovation to business.
If your target is to make your customers to create new business at next level with your offering how can you support that if your own neext business creation activities are not on a high level.
Incremental and next business development differ significantly. Next business development activities can be applied also in everyday business development but they are necessary in next business creation.
Traditional product and service development cannot properly handle opportunities that require business level changes. Next business activities are a specialized set of operations for business level work.
Classic start up is a valid approach in single business cases but not intended to deal with business constellations. Next business development activities offer support for business creation in multi-business cases.
Day to day business collaboration and next business aimed collaboration have different kinds of requirements. Next business activities support collaboration to create new businesses at next level.