Reality development means action oriented business development. Traditional business development is based on imaging process at workshops. Connection to real business world remains too thin.
Reality development is a new approach to carry out business development in as real contexts as possible. It makes business development more business genuine and holistic.
Simple Basic Model
The simplest business model in reality development consists of business typical activities. A fit between these activities is needed to create a real business
There is also a new development steering framework available: Business Core that integrates Business Model Canvas to Reality Development.
Advantages of Reality Development
- Strong practical emphasis to meet real problems
- Better integrated development process
- Enables team based motivated development
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