Business Success by Action
Reality development is a new kind of action based business centred development approach. It renews and strengthens business development of companies, business like organizations and collaborations.
Reality development is practice focused. Main emphasis is not on written plans or indirect business models. The business model of reality development is an action model.
Reality development is based on work in real contexts. It reduces risks and business learning that is needed takes place early enough.
In reality development business grows from practice in a straightforward manner. There is not same kind of time consuming transition that is inevitable if you first aim to a business plan or model and only after that go to real business contexts.
Business Development – a Competitive Advantage
Ideas, knowledge, resources and technology transfer all the more easily round the globe. Seen from a success point of view it is ever more important to have capabilities to do the business development: to renew businesses and to create new ones.
Reality development saves costs. Alternatives that do not work have been eliminated, and dead-end business paths have been identified, and business has been trained and internalized even before entering markets.
Opportunities are Sized
Traditional business internal development (like product or service development) is not able to cope with ideas that go beyond current business boundaries. Reality business development makes it possible to size opportunities fast and effectively.
More Productive Collaboration
Your collaboration with your partners is the more lasting the more it focuses on win-win businesses. Reality development supports that and provides a new collaboration concept – collapreneurship.
Impact on Your Customers
When the target with your offering is to help your customer to start a new or renewd business, you benefit significantly from your own capable business development activities. You will better understand your customers challenges and can provide proper support.
Traditionally business development has been done only by leaders or specialists. Reality development makes it possible to empower business development and to involve best capabilies of a company or an organization in business development and to learn more of it.
It is people that make businesses! As a company you need to first provide professional support and then an inspiring development environment. That makes it possible for you to recruit both business talents as well as more experienced development people.