Lean SME means process that can be more effective, innovative and less risky at the same time.
Step-by-Step Process. Random process is not effective. In classical business development in major business change cases typically there is no systematic development process like Lean SME has.
Learning effect. If a process is used only for cases that occur in a SME seldom (like new business development) you don’t have a proper learning effect. Lean SME can be used from business renewals to innovations that means more repetitions and better learning effect.
Process Disruption. Customer development part of Lean SME always starts with a step the purpose of which is to disrupt old thinking and habits. During the development emphasis on practice enables that there is strive not only for innovative solutions but innovative ways of doing business.
People Empowerment. Traditional business development process in changes is top-down and typically blocks innovativeness. In Lean SME a team channels organization’s best knowledge and capabilities in an open-minded way to support change.
Reality Emphasis. In Lean SME there is always preference for development that is done in a business real context. It means that validity is higher than if it is based only on separate validation tests.
Dynamics Continued. There is tendency that after foundations of a business change are found, the business side of a development gets static as elements of business (like products) are being built. In Lean SME business dynamics is preserved even at this stage which means higher validity and lower risk.