In major business changes only little customer development is done and too often it is lacking altogether. Because customer development is so critical part of a business change, such shortcomings easily cause a business change failure.
Reality Event Based Customer Development
Customer Up is a new reality event based customer development approach. It has its roots in those advancements that were done in customer development at startups. Customer Up is a new approach adapted to be used in business changes.
Customer Up Process
- Startup style straightforward and practical approach
- Takes place in real business contexts rather than in meetings and workshops
- Talk to customer needed but action with customer preferred
- Customer empowered teams rather than top-down development
- Systematic process replaces random and biased activities
- Customer development in business changes improves
- Systematic process leading to more effective development
- Better unlearn old effect in change situations
- More motivated and committed employees
- Uniting start also for successful business collaborations
Customer Up Services
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