In the old world customer was just an object and customer development stopped as soon sales opportunity was detected. In modern Customer Up customer development is what the name says and it helps customer even through buying process.
In the old world customer was seen as a “universal” customer. Certain characteristics were always dominant. In new Customer Up approach a customer whether an individual or an organization is perceived differently.
Contextual Customer Development
Customer Up is a new contextual customer development approach. It means close to practice development. A customer is perceived as part of a certain context and also customer development takes place as much as possible in real customer circumstances.
Customer Up Process
Customer Up Process with Reality Events module included.
Key Characteristics
- Talk to customer needed but action with customer preferred
- Takes place in real business circumstances rather than in meetings and workshops
- Customer empowered teams rather than top-down development
- Systematic process replaces random and biased activities
Key Advantages
- Systematic process leading to more productive development
- Better unlearn old effect in renewal cases
- Innovativeness preferred over bureaucracy
- More motivated and committed employees
- Uniting start for successful business collaborations
Please, ask me more about Customer Up!