When change of business was slow and incremental, customer development was a proper approach to customer creation and changes.
During the modern turbulent times you have to take the next step to customer reinvention. Its more demanding not only for you as a producer or an offeror but also for your customer. Both you and your potential customer have to change your perceptions of a customer.
Customer Up provides a new approach for customer reinvention where a customer is a dynamic actor in the process whether it is a matter of an individual or an organization.
Your Customer?
What is your current perception of a customer?
Shoot a product!
Just to get the sales!
Manipulation as a bonus!
One-size-fits-all -pressure!
Fixed to certain characteristics!
Context does not matter!
Customer values leading reinvention
Respect also for customer´s part of a change
Till everyday customer roles are defined
If you want to know more about Customer Up, please contact me! More of Customer Up under preparation.
