Customer Up means that in every business change situation you should start from customer side – customer development first. Not new on idea level, but too often lacking in business level change cases. The outcome is typically business change failure.
Business change refers to the fact that in such a change situation both opportunities are wider but also the challenge is bigger than in traditional development meant for daily changes within old business . You need to upgrade your development to a new level to support reinvention needed on business changes.
Customer Up does not require that you have previously acquired skills in reinvention and a lot of the new insights, knowledge and practices is relevant in all customer development.
Online Learning
