Customer Up means that in every business change situation you should start from the customer side. In our turbulent world it is no longer about old style customer development but you have to go a step deeper to customer reinvention. If you don’t do that, the outcome is too often a business change failure.
Customer Up does not require that you have previously acquired skills in reinvention methods and you get lot of the new insights, knowledge and practices that are relevant for all customer change cases.
Please, contact me if you want to hear more about Customer Up.