Too often the producer side forgets that in a volatile and turbulent world also customers share the same world. Classic customer development with producer side dominated assumptions and practices is no longer adequate in such contexts.
In respective change situations there is a need to go to deep changes and end up in a situation where detailed support is given to an individual or an organization in their customer role requirements. There is a need for Customer Reinvention.
Customer Reinvention is also a central process in any Business Reinvention.
Please, contact me if you want to hear more about Customer Reinvention.