Customer Up – is a new event based approach for customer development in business changes. It can be applied to any kind of business changes from incremental to radical ones. Event based development is especially important in a post pandemic world and remote work era as there is a need to get development back to real customer contexts.
Customer Up helps you to reach this purpose. On this course you learn basics of Customer Up approach and of its application and you get downloadable tools and practices that make your development more productive.
Customer Up is based on same principles that have been qualified in start up and innovation business development. In the new approach respective practices have been modified to meet needs of operating companies and business like organisations in business change situations.
You find more information here of the background of Jarmo Markula, founder of Customer Up.
Purpose of the Course
Purpose of the course is to introduce you to the background of Customer Up, its content and application. It can be used both as part of a project where a company or organization upgrades its business development to change development or as a stand alone course to familiarize you with this new customer development approach.
Description of the Course
You can find the course topics here
The course includes X videos each having about Y min of length (with subtitels). All materials are immediately at your disposal and they are available 90 days from the start of the course.
It is expected that you know to some extent customer development. There are no exercises on this course.
The course includes a downloadable Customer Up (xp, PDF) Summary as well as tools and practices to support development.
The course will take 1-1,5 hours depending on how much you self-reflect the attached questions.
Price
Course price 199 euro (+VAT24%)
The course has a 14 day money back guarantee
Welcome to the Customer Up course!