Basics of Customer Up - Course

In major business changes too often no customer development is done at all on practical level which is a key reason for change failures. Customer Up offers a new solution to the problem. It is a reality event based customer development approach for business changes.

Customer Up has a strong grassroots orientation. Customer is always seen in a certain context and development in business real contexts is preferred. Customer Up has a simple basic process and it provides tools and practices to support development.

Purpose of the Course

Purpose of the course is to introduce you to the basics of Customer Up. It can be used both as part of a project where a company or organization upgrades its business development to change development or as a standalone course to familiarize you with this new customer development approach.

Course Creator

My name is Jarmo Markula and I am an expert in business development methods and processes and I have specialized on business changes. You find more information of my background in here.

Description of the Course

You can find the course topics here

The course includes 9 videos each having about 5 min of length (with subtitles). All materials are immediately at your disposal, and they are available 90 days from the start of the course.

It is expected that you know to some extent customer development. There are no exercises on this course.

The course includes 13 downloadables (tools, instruction, practices).

The course will take about 60 minutes depending on how much you self-reflect the attached questions.

Join Now!

if customer development is part of your profession and you want to keep your knowledge current
if you have a stake in business changes and you need to understand the new development ways
if you are otherwise interested in new customer development approaches