JaMaSer is a company owned by Jarmo Markula (pronounced Yarmo).
He is one of the most experienced experts in Finland as it comes to processes, methods and activities in new business development in different contexts.
Last 15 years Jarmo has worked as a fulltime KIBS (Knowledge Intensive Business Services) entrepreneur. Besides big and small companies he also helps other actors like cities, public bodies, research and innovation institutions and collaboration programs in this area.
Background of Current Services
Professional business area started to look even more interesting as Jarmo attended a Nokia led collaboration programme in 2010. It was by then quite obvious that b-to-b area was not very developed as it comes to modern methods in new business development. In fact there was hardly any business specific activities applied. Still this business critical area has been paid surprisingly little attention.
Basic ideas for new business activities have been developed and tried in small scale in different Finnish innovation contexts and ecosystems. JaMaSer approach and services overall are based on many international developments (eg. customer development, lean start up, business modelling, design thinking, gamification) with a Finnish twist.
Current JaMaSer services are focused to raise the level of play of actors involved in this area.
Please, feel free to contact Jarmo in any new business activities related questions!