Starting Point
- You are planning or you have already decided to start export operation
- You have probably obtained information concerning target market and you are going to hire people/organizations with export experience and local knowledge
- Key question for you to answer now is how different are export markets compared with domestic, don’t rely simply on assumptions of similarities
- Statistics and opinions of export middlemen with difficult to identify interests in most cases do not provide a sound basis for such a big decision
Solution
- Your team with your best people prepares your for successful exports
- Lean SME to ensure that export intention turns to good business
- Customer Up to ensure innovation is desired by customers
- Reality Events to keep innovation development close to practice
- Tools and practices to keep development productive
Advantages
- You get a sound business basis for your export business
- You don´t rely only on assumptions and outsider opinions
- Your team can interpret the situation in real contexts by themselves
- Export is not alienated, but your organization can give better support for it
- You set a basis also for direct customer relationships with many advantages