If your strategy is only to react, your competitors will make you run back and forth and you will get tired and exhausted. New business development helps you to be proactive and create your own business future.
Ideas, information, resources and technologies spread around the globe ever faster. To be successful it is more and more important to focus on how new business is created.
When your purpose is to create new business and you focus only on business plan most of your projects will fail. Modern new business development a missing link between strategy and a business plan.
In innovation context perspective swiftly changes from one far away opportunity to another one.. New business development is needed to close innovation to business.
If your target is to help your customers to create new business with your offerings how can you credibly support that if your own new business development is not on a high level!
Incremental and new business development differ significantly as a process. New business development activities help in everyday business development but they are necessary when business is profoundly renewed or new business is created.
Traditional product and service development cannot properly handle opportunities that require major business changes. New business development is a specialized set of operations for business level work.
Classic start up is a valid approach in single business cases but not intended to deal with business constellations. Modern new business development activities offer support for simultaneous business creation in multi-business cases.
Day to day business collaboration and new business aimed collaboration have different kinds of targets and requirements. Professional new business development supports collaboration to create new businesses not possible by a single company.