For a long time there has been a tendency that business development is separated from business reality. Development means visions and imaging in meetings and workshops. Business reality is then something that you make trips to during development but it s not a real development context.
In a modern society this has gone even further. We live and work in a mixed reality where physical and virtual realities get mixed. It is even more important to be aware of what is a real business context as it is constantly changing.
- Business Reality – definition (00:26)
- New Demands (00:54)
- Reality Ration (03:29)
- Advantages of Dev in Reality (04:29)
Work in business fantasy (meetings, workshops) is needed especially in challenging innovation projects but if in a major business change project no time is spent doing development in business reality there is a high probability for business change failure.
What is the reality ratio of your latest business development project?