
JaMaSer
Creating new value – together.
Value Creation in Change
With old doctrines and practices, value is lost in times of change – now it is time for something new.
I help individuals and organizations turn change into a competitive advantage – not a burden.
I work together with individuals, companies, organizations and other stakeholders who want to challenge the familiar and move toward something new.
Successful value creation in times of change emerges through the four Rs.
4R
Reinvention
- This era requires innovative change
ReUp
- Success demands an entrepreneurial spirit
Rinnovation
- Without reinvention, innovation alone does not go far
Reality Work
- Even in the virtual world, the real world matters
Services
My work aims to turn the 4R thinking into practical action – from decisions to experiments and into lasting operating models.
Typical situations where my clients reach out:
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They want to improve their ability to generate value with new solutions
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Current change initiatives no longer provide a competitive advantage
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Innovation alone is not enough for renewal without broader reinvention
I act as a partner supporting change at every stage. Work can include, for example:
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Executive coaching and advisory support
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Clarifying strategies and directions for renewal
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Building new operating models
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Practical coaching and support to initiate experiments and deliver an impactful change process
My approach is always tailored to the situation, but the common denominator remains the same: movement, learning, and the creation of new value.
About Me

I'm Jarmo, and JaMaSer was born from a desire to combine thinking with doing — and to pass these learnings on to future generations.
I have over 30 years of experience in value creation, change and innovation, as an entrepreneur, researcher and hands-on practitioner.
Contact
Let's talk about how we can create new value — together.