JaMaSer
Creating new value – together.
Through renewal, courage, and understanding.
Where change and opportunity meet.
Value Creation in Change
Value no longer arises only from products or services — it emerges from relationships, learning, and the ability to renew.
I help identify and realize the new value that awaits on the other side of change.
Three Areas
Reinvention — the new change discipline
The world must be seen in a new way.
Whether you lead yourself, a team, an organization, or entire networks — don't overlook new perspectives.
ReUp — setting movement in motion
Even in times of change, how you start makes the difference.
Entrepreneurial energy emerges when you explore and experiment toward a new direction.
Customer — everywhere
It's easier to list the places where customership isn't needed than where it is.
But what does it mean in a BANI world?
Only by working together can it succeed.
Services
I work with individuals, companies, organizations, and other partners who want to challenge the ordinary.
Services take shape according to the situation and the need — sometimes it's strategic conversation, sometimes joint experimentation or building a new operating model.
What matters most is that movement, learning, and new value emerge.
About Me
I'm Jarmo, and JaMaSer was born from a desire to connect thinking and doing.
My background is in business development and innovation — but above all, in bringing people and ideas together to create new value.
I want to collaborate with partners who don't settle for what already exists but look for what's next.
History
> 20 years in knowledge intensive value creation services
> 5 years in change and reinvention work
> 5 years, supporting innovation projects through value development
> 10 years at University of Helsinki (Lis.Sc.) — research and teaching in applied business
> 5 years in industry: commercialization, marketing, and steering group roles
Contact
Let's talk about how we can create new value — together.